This year, the IV Meeting of Innovative Communication in Calpe will be attended by the investor, writer and lecturer Josef Ajram and the Deputy Rector and Professor of Applied Economics at the University of Alcalá, María Jesús Such Devesa.
Ajram will offer the lecture "Where are the limits?", in which he will give keys to personal motivation and self-improvement from his own experience. Ajram has been a broker and ultra-long-distance runner for 17 years, taking part in the world's toughest sporting events to find out where the limits of the human body lie. He is the author of the books "El pequeño libro de la superación personal", "No sé dónde está el límite, pero sí sé dónde no está" or "Bolsa para Dummies" ("The little book of self-overcoming", "I don't know where my limits lie, but I know very well where they don't lie" or "The stock exchange for dummies"). In 2013 he was ranked 43rd by AskMen magazine as one of the 49 most influential men in the world.
For her part, Mª Jesús Such Devesa will give the lecture "Knowledge and Innovation as the Key to Digital Disruption in Tourism". She is the author of several national and international scientific publications dealing mainly with the tourism industry. She is recognized as one of the Spanish researchers with the most scientific production of international impact aimed at the tourism industry.
The IV Meeting of Innovative Communication will take place on 16 November at the Hotel Suitopía. It is a free event and anyone interested should register on the calp.es website.
This meeting should be a platform for the exchange of experiences, motivation and publication of tools to improve communication in the economy. The initiative will be organised by the Calpe City Council together with CREAMA.