This week FITUR presented the new tourism campaign for Calpe. In this campaign the inhabitants are the main actors of the advertising videos.This campaign consists of 4 videos of 30 seconds each and another longer video, which is used to promote the four axes of the municipality's strategy and aims to make Calpe a tourist destination 365 days a year.
In order to achieve this de-seasonalisation the focus is placed on 4 areas: Nature, gastronomy, culture and sport. Each of the videos focuses on one of these areas and has been edited in English, French and German, as they will be shown at the tourism fairs in which the Calpe Tourism Department intends to participate.
During the presentation at the Costa Blanca stand, the Mayor of Calpe, Ana Sala, stated that "our aim is to show that Calpe, apart from its excellent beaches, has a lot to offer in terms of gastronomy, culture, sports and nature". She also added that she would like to "thank all the companies and citizens of Calpe that make the success of tourism in Calpe possible".
The President of the Diputación de Alicante, Carlos Mazón, attended the presentation of Calpe at FITUR, pointing out that "Calpe has something unique that nature has given to the city and that other municipalities do not have, the Peñón de Ifach".
Besides the presentation of the promotional videos, the staff of the Tourism Department, together with the Councillor for Tourism, Paco Avargues, and Ana Sala herself, held several meetings to reach agreements and alliances to promote tourism in Calpe.
One of the most important of these meetings was the meeting with Cycling Friendly, with the aim of creating a personal catalogue of 10 cycling routes. The importance of sport, and cycling in particular, is so relevant that it will have its own section on the new municipal tourism website on which it is working. Likewise, Cycling Friendly, a leader in the world of tourism, will have a space on its own website to promote Calpe.
Another meeting was held with Trovalia, a specialised booking platform.
The presence at FITUR was used to visit the stand of El Puerto de Santa María and hold a meeting with the mayor of the city to carry out joint actions in the framework of the twinning.
Another meeting was held with the Icelandic tour operator VITA, as there is interest in attracting tourism from this country to Calpe. Despite the fact that Iceland is a small country, its population has a high purchasing power, which makes it a very interesting target group, and also has good flight connections from Alicante with direct flights to Reykjavik.
After the presentation of the new tourist advertising campaign, another round of meetings has begun, such as with the tour operator Jet2holidays, with whom a contract has been signed to develop a marketing campaign in the British market.
This was followed by a meeting with Qualitas Vitae, which specialises in travel for people with reduced mobility and other disabilities. The agreement provides for the development of a tourist route adapted to these people, particularly in the old town, where this group finds it most difficult to get around.
In recent tourist campaigns, there has been some decline in the German market, so a meeting was held with the German tour operator Sidetours with a view to reactivating this market.
FITUR will open its doors until Sunday 26 January. The first two days will be dedicated to professionals in the sector and the weekend will be open to the general public.