Calp's tourism department has again launched a national tourism campaign on Mupis in subway and train stations and on billboards with the slogan "The time is ripe. The destination: Calpe" launched
This year the promotion focuses on Madrid, Valencia, Murcia and the cities of Castilla La Mancha and Castilla y León, where the national tourist, who traditionally spends his holidays in Calp, comes from. The campaign will also be present in the main metro and railway stations in Madrid and Valencia.
Large-format posters have been placed in Madrid and Valencia, as well as in their respective metropolitan areas, and in Murcia, Toledo, Ciudad Real and Valladolid. In addition, Mupis with the image of Calp have been placed in the Atocha and Chamartín suburban stations in Madrid and in the Estación del Norte in Valencia. Mupis were also placed in the subways of both cities.
The campaign began in June and will continue throughout the summer. The aim is to advertise Calp at the very moment when potential tourists decide to take their holidays, as there is a tendency to book at the last minute. This advertising campaign was developed and focuses on Madrid and Valencia, traditional markets for Calp.