Calpe Town Council, through its Tourism Department, has launched a social media campaign to raise awareness of local companies that have been awarded the SICTED (Integrated System for Tourist Quality in Destinations) seal of quality.
This initiative, which was presented at the last meeting of the Tourism Council held on 26 March, has been endorsed by all its members, who welcomed its contribution to improving the image of the destination and recognising the efforts of the local tourism sector.
The SICTED seal, promoted by the Secretary of State for Tourism with the support of the Spanish Federation of Municipalities and Provinces (FEMP), certifies the commitment of establishments to the continuous improvement of their services.
The distinguished companies have passed a demanding process that includes training, external evaluations and the implementation of good practices aimed at excellence in visitor service.
This year, seven companies have been awarded this distinction, bringing the total number of businesses in Calpe with this recognition to 45.
The campaign has a dual objective: on the one hand, to recognise and raise awareness of the work of companies that have already been awarded this seal of quality; and on the other, to encourage other companies in the local tourism sector to join the SICTED programme and benefit from its advantages.
Active participation in the SICTED project is one of the essential requirements for Calpe to be recognised as a Tourist Municipality of the Valencian Community, a necessary condition for accessing the Municipal Cooperation Fund for Tourist Municipalities, an important source of funding managed by the Valencian Regional Government.
The campaign will be carried out through the official social media channels of the Tourism Department with scheduled posts highlighting the value of the SICTED distinction, as well as the profile, track record and good practices of the companies that have been awarded it.
The Calpe Town Council thus reaffirms its commitment to quality and competitiveness in tourism, promoting initiatives that reinforce the excellence of the destination and recognise the joint efforts of the local business sector.