Calpe has participated in Ferie for Alle 2025, Scandinavia's most important tourism trade fair, which was held at Messecenter Herning (Denmark) from 21 to 23 February.
During the three days of the fair, the exhibition centre received around 60,000 visitors, including professionals, the media and end customers, which allowed Calpe to showcase its wide range of tourist attractions and consolidate its position as an attractive destination for all ages. With this participation in Denmark, Calpe culminates its promotional campaign in the Scandinavian countries, which began last January with its participation in the MATKA fair in Finland.
Calpe attended this fair under the auspices of Turespaña and had the support of technicians from the Costa Blanca Tourist Board, who offered their experience to ensure the success of Calpe's participation in the fair.
Likewise, staff from the tourism department of Calpe Town Council provided information, answered questions and helped visitors plan their holidays in Calpe. Brochures, tourist maps and information on the activities and events held in the town throughout the year were also available.
The Danish market represents an excellent opportunity for Calpe due to its high spending power, preference for quality destinations, combination of beach and culture, medium-long stays and tendency to travel outside the high season. In addition, the Danish market is growing rapidly, with a 6% increase in visitor arrivals and 9.1% in spending expected by 2024.