Calpe Town Council, through the Tourism Planning Department, plans to carry out advertising campaigns to promote itself as an inclusive tourist destination as well as talks and training courses to raise awareness among local tourism companies and citizens of the importance of the town being an accessible tourist destination adapted to people with all types of functional diversity.
For this reason, Calpe Town Council has now put these services out to tender with a base budget of 30,000 euros. This is the second tender to be launched as part of a wider project to consolidate inclusive tourism as part of the Tourism Sustainability Plan for Destinations (PSTD) which has the support of the Valencian Regional Ministry of Tourism - Turisme Comunitat Valenciana - and the Secretary of State for Tourism within the framework of the Recovery, Transformation and Resilience Plan (PRTR) financed by the European Union - Next Generation.
The aim of this contract is, on the one hand, to launch dissemination campaigns in both general and tourist online and offline media, as well as on municipal social networks in order to publicise the town as an accessible holiday destination. These campaigns will also be carried out in outdoor media such as mupis or by means of signage on means of transport, among others.
They will be carried out in Calpe's main tourist issuing markets both nationally and internationally. This is the case of the Valencian Community and the autonomous communities of Madrid, Castilla La Mancha, Castilla y León, Aragón, Navarra, La Rioja and the Basque Country. And abroad, France, Germany, Benelux and Scandinavian countries (Denmark, Norway, Sweden and Finland), countries that also have low-cost connections with Alicante and Valencia airports. Tour operators and travel agents from the international tourism sector with a major presence on the Costa Blanca will also be the target audience for this campaign.
On the other hand, training activities will be carried out among local tourism companies and agents to develop adapted tourism products and services and thus position Calpe as an inclusive tourist destination for everyone. Awareness-raising campaigns aimed at citizens will also be carried out to raise awareness of the accessibility offered by Calpe, the need to respect parking spaces reserved for people with disabilities or activities such as ‘roll-play’ in the street through which citizens must perform everyday activities through the prism of a person with accessibility needs, among others.
Through the project for the consolidation of inclusive tourism included in the Tourism Sustainability Plan for Destinations, Calpe Town Council has already put out to tender the acquisition of adapted vehicles and equipment in order to allow people with some kind of functional diversity to improve their experience when visiting the municipality. And within this same project, the installation of a lift in the Museu de la Senyoreta, among other actions, is planned for the near future.
‘We want Calpe to be an inclusive municipality and that its resources, therefore, are available to all people, without exception; through this new contract we want to make known to tourists and visitors that Calpe is open to receive all people as well as to continue training our businessmen about the need to continue betting on inclusive tourism and to the citizens, the importance of becoming a municipality without barriers’, said the Councillor for Tourism Planning, Mireia Ripoll.