Calpe Town Council has taken stock of the ‘Calpe 2025 Trade Voucher’ campaign, launched to encourage shopping in local shops and support citizens registered in the municipality. The initiative, aimed at people over the age of 18, has mobilised a total of €477,380.66 in participating establishments.
This campaign has been carried out through the Calpe Business Association (AEMCO) and 91 local businesses with fewer than 50 employees have signed up. The campaign consisted of issuing vouchers worth €20, €50 and €100, 50% of which were subsidised by the Town Council, so that each registered resident could purchase up to €100 in vouchers, paying only half the price, and then redeem them in participating establishments.
Between 26 November and 14 December, 6,252 vouchers were sold for a total of €374,390. Of these, 6,189 vouchers were redeemed, for a total value of €370,920. The municipal contribution in the form of a direct subsidy to retailers amounted to €185,460, representing 92.73% of the maximum amount of €200,000.
The real economic impact on the commercial fabric was greater than the value of the vouchers, as purchases had to be of an amount equal to or greater than the value of the voucher. Thus, in addition to the €370,920 redeemed in vouchers, additional purchases worth €106,460.66 were made, bringing the total injection of money into businesses to €477,380.66, an increase of 28.70% over the amount of the vouchers.
The campaign had a specific platform, www.bonocomerciocalp.es, for managing vouchers and validating receipts, and various communication actions were carried out in coordination with AEMCO and FACPYME, ranging from dissemination on social networks, radio adverts, telephone support, the creation of an email address for resolving queries and problems, and the use of instant messaging for establishments and users.
With these results, Calpe Town Council has consolidated the Bono Comercio campaign as an effective tool for supporting local businesses, building customer loyalty and stimulating purchases in local shops during the end-of-year period.